Who we are

Avanty Global Trade connects manufacturers and buyers across Europe, the Black Sea region, the Middle East, Asia, Africa and the Americas. We cover the whole chain: we source and vet suppliers, organise air, road and sea transport, handle import procedures in the Port of Constanța, and then sell the goods on eMAG, Altex and international retail chains. Technology, marketing and distribution are done in-house.

Compliance first

EU customs rules, product safety (GPSR), origin, sanctions screening and labelling are checked before a contract is signed, not after.

From factory to customer

One contact person and status updates at every step: production, pickup, departure, arrival, clearance, listing and sale.

Container ship carrying imported goods to Constanța
Trade corridors from the Port of Constanța: Danube, Bosphorus, Middle Corridor
  • Danube – Rhine–Main to Rotterdam
  • Bosphorus – Mediterranean – Suez
  • Middle Corridor – Caucasus – Caspian
  • Rail and road to Central Europe
Why Constanța

Constanța is the largest port on the Black Sea and the EU's eastern sea entry point. It links the Danube waterway to Central Europe, the Bosphorus to the Mediterranean and Suez, and the Middle Corridor to the Caucasus and Central Asia. Goods cleared here are in free circulation across the whole EU single market.

Deep-sea and river port

Container, bulk, Ro-Ro and project cargo, with barge connections up the Danube.

UK presence

Our office in England supports UK buyers and sellers with EU–UK trade after Brexit.

From container to checkout

Importing is only half the job. The products we bring in are published on eMAG and Altex and placed in international retail chains. We also handle the technology, marketing and distribution that make them sell. Foreign brands get a ready-made route into Romania and Central and Eastern Europe, without opening a local company.

  • eMAG Marketplace Romania · Bulgaria · Hungary
  • Altex Romania
  • International retail chains
  • B2B wholesale & distributors
Imported products flowing from container to warehouse to online marketplace

Information technology

Marketplace integrations via API, product feeds, automatic stock and price sync, order management and RO e-Factura invoicing.

Marketing

Product content and translations, photos, SEO, marketplace ads and promotional campaigns. We're judged on sales, not on clicks.

Distribution channels

Online marketplaces, retail chains and B2B distributors, with the logistics, returns and customer service each channel requires.

eMAG and Altex are trademarks of their respective owners. We sell on these platforms as a registered seller.

What we move

Sectors

We specialise in goods where documents, quality checks and timing matter.

Agri-food & grains

Wheat, maize, sunflower and rapeseed, pulses, processed food.

Vegetable oils

Crude and refined oils, in bulk, flexitanks or bottled.

Building materials

Steel, timber, tiles, insulation, sanitary ware, finishings.

Machinery & parts

Industrial and agricultural equipment, spare parts, tools.

Solar & energy

PV modules, inverters, batteries, mounting structures, cables.

Electronics & IT

Gadgets, accessories, small appliances and IT peripherals for marketplaces.

Consumer goods

Home, DIY, toys, sport, textiles and private label.

Automotive

Components, tyres, accessories and vehicles by Ro-Ro.

How it works

From inquiry to sale

  1. 01

    Inquiry

    You tell us the product, volume, origin or destination and target date.

  2. 02

    Sourcing & quote

    We shortlist suppliers or buyers and send a landed-cost quote.

  3. 03

    Contract & terms

    We agree the Incoterms® rule, payment method, inspection and insurance.

  4. 04

    Transport & customs

    We book air, road or sea freight, prepare the documents and clear customs at origin and destination.

  5. 05

    Listing & sale

    The goods are stored, labelled and listed on eMAG, Altex or with retail partners, then delivered to end customers.

Global reach

Trade lanes we work

Regular lanes from Constanța to the main hubs. Other origins and destinations are available on request.

Europe & UK

Rotterdam · Hamburg · Felixstowe · Genoa · Piraeus

Middle East & Caucasus

Istanbul · Poti · Jebel Ali

Africa

Port Said · Tanger Med · Lagos

Asia

Mumbai · Singapore · Shanghai

Americas

New York · Houston · Santos

Quick reference

Incoterms® 2020

The rule in your contract sets where risk passes from seller to buyer and who pays for the main carriage. We'll help you pick the right one for each shipment.

Rule Transport Risk passes to buyer Main carriage paid by
EXW Ex WorksAny modeGoods made available at the seller's premisesBuyer
FCA Free CarrierAny modeHanded to the buyer's carrier at the named placeBuyer
CPT Carriage Paid ToAny modeHanded to the first carrierSeller
CIP Carriage & Insurance Paid ToAny modeHanded to the first carrier. Seller insures (ICC A cover)Seller
DAP Delivered at PlaceAny modeAt destination, ready for unloadingSeller
DPU Delivered at Place UnloadedAny modeAt destination, after unloadingSeller
DDP Delivered Duty PaidAny modeAt destination, import-cleared, duties paid by sellerSeller
FAS Free Alongside ShipSea & inland waterwayAlongside the vessel at the port of shipmentBuyer
FOB Free On BoardSea & inland waterwayOn board the vessel at the port of shipmentBuyer
CFR Cost and FreightSea & inland waterwayOn board the vessel at the port of shipmentSeller
CIF Cost, Insurance & FreightSea & inland waterwayOn board at the port of shipment. Seller insures (ICC C cover)Seller

Incoterms® is a registered trademark of the International Chamber of Commerce. This table is a simplified summary. The ICC rules text applies to your contract.

Documents we prepare & check

COMMERCIAL INVOICE | PACKING LIST | BILL OF LADING | CMR | AIR WAYBILL | CERTIFICATE OF ORIGIN | EUR.1 | PHYTOSANITARY | IMPORT LICENCES | RO e-TRANSPORT UIT

A single mismatch between the invoice, packing list and bill of lading can keep a container in the terminal for days. Every document set is cross-checked against the contract, the letter of credit and the destination country's requirements before the goods leave.
FAQ

Frequently asked questions

Can you sell our products on eMAG and Altex?

Yes. We import the goods, store them in Romania and publish them on eMAG and Altex as a registered seller. We also place them with international retail chains. We prepare the Romanian product content, keep stock and prices in sync and handle orders, returns and customer service.

We are a non-EU manufacturer. Can you be our importer in the EU?

Yes. When we import your goods we act as the EU importer, which means we can also be the responsible person required by the EU General Product Safety Regulation (GPSR) for consumer products. Your listings then show an EU contact, which marketplaces require.

Which transport modes do you use?

Air freight for urgent or high-value goods, road transport across Europe, Turkey and the UK (full or part loads), sea freight in FCL and LCL containers through the Port of Constanța, and rail where it is the better option.

What documents are needed to import into Romania?

Usually an EORI number, the commercial invoice, the packing list and the transport document (bill of lading, air waybill or CMR). Depending on the goods you may also need proof of origin, a licence or certificates. International road transport also needs an RO e-Transport UIT code. We check the full list for your product before shipping.

What taxes apply when importing into Romania?

Customs duty according to the EU TARIC tariff for your HS code, calculated on the customs value, which normally includes freight and insurance to the EU border. Import VAT is added on top: the standard rate in Romania is 21%, with an 11% reduced rate for some goods. Excise duty applies to certain products.

How long does sea freight from China to Constanța take?

Port to port it usually takes about four to six weeks, depending on the carrier, the route and transhipments. Air freight takes a few days. Rail is often in between.

Do you work with companies outside Romania?

Yes. We work in English and Romanian with buyers and suppliers worldwide, and our UK office supports British companies trading with the EU.

How do I get a quote?

Fill in the three-step form above. We reply within one business day with questions or a first landed-cost estimate.